Prince & Bates is an independent business, owned and run by five partners: Nigel, Pete, Steve, Laurie, and Ben.

Vic Prince started his business in 1972 located in High Street, Burton on Trent. He quickly outgrew those premises and moved to the Bargates Centre, where Roy Bates joined him in partnership in 1980. This was the start of the business name Prince & Bates. In 1987 they realised that the town centre was a more attractive proposition, and they moved to the current premises in Station Street in 1988.

Although many things have changed over time, our overwhelming desire to provide the best eye care has not! We have access to the latest technology, thinnest lenses and the best designer glasses on the market. Whilst we have all these great things, our true asset is our staff. They each share our belief that we can deliver exceptional, personalised eye care to every one of our patients.

We are proud to employ 15 staff, in two practices, working seamlessly to deliver the Prince and Bates experience as we know it today.


All Optometrists and Dispensing Opticians are registered with the General Optical Council. All Optometrists are members of the Association of Optometrists and all Dispensing Opticians are members of the Association of British Dispensing Opticians.