​For over 50 years, Prince & Bates Opticians has been proudly caring for the eyes — and the style — of Burton upon Trent. As an independent opticians, we’ve built our reputation on combining clinical expertise with a genuine passion for beautiful, well-fitting eyewear.

​

We believe your glasses should do more than help you see clearly — they should reflect who you are. That’s why our team takes the time to understand not just your prescription, but your lifestyle, personality, and sense of style. From classic designs to contemporary statement pieces, we’ll help you find frames that make you look and feel your absolute best.

 

Our qualified Dispensing Opticians and experienced Optometrists work hand-in-hand to deliver a complete experience — from thorough eye examinations using the latest technology, to personalised styling consultations that make choosing glasses enjoyable and inspiring.

​

Because we’re independent, we handpick every brand and frame in our collection. You’ll find eyewear you won’t see in chain stores — chosen for their quality, comfort, and craftsmanship. Whether you’re after something subtle, bold, or beautifully unique, we’ll help you discover eyewear that feels tailor-made for you.

​

Generations of families in Burton upon Trent and Swadlincote have trusted Prince & Bates for our expertise, our honesty, and our warm, personal approach. Many of our patients have been with us for decades — and now bring their children and grandchildren to us too!

​

At Prince & Bates, we believe great vision and great style go hand in hand.

​

See better. Look better. Feel better — with Prince & Bates.