Designer & Independent Eyewear Brands
Hand-picked for quality, comfort, and style​
At Prince & Bates Opticians, we believe eyewear should do more than improve your vision — it should reflect your personality and elevate your style. That’s why we’ve spent decades building a collection of carefully curated eyewear brands, chosen for their craftsmanship, comfort, and individuality.
As an independent optician in Burton upon Trent, we’re free to stock only the brands we truly believe in — from exclusive independent designers to iconic fashion names. Every frame we offer has been hand-selected by our expert team to meet the needs of our patients: quality materials, distinctive design, and a fit that feels tailor-made.
Independent
& Niche
Eyewear Designers
For those who appreciate something truly unique, our independent eyewear collections bring together artistry, innovation, and colour. These brands are renowned for creativity and individuality — perfect for expressing your personal style
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Each of these collections is chosen because they offer something you won’t find on the high street — eyewear with a story, crafted for those who see style as part of self-expression.
FACE A FACE
Bold, sculptural designs inspired by modern art FACE A FACE empowers everyone to wear artistic and daring eyewear that truly lets them embrace the confident look they’ve always wanted.
Johann von Goisern
Hand-crafted Austrian eyewear known for its striking patterns and layered acetates.
WooW
Playful, colourful frames that add a little fun to your everyday look.
Dutz
Dutch design with a focus on lightweight comfort and vibrant personality.
Designer
Fashion
Brands
For timeless sophistication, our designer eyewear range includes some of the world’s most recognisable names. Discover elegant craftsmanship and premium materials from leading fashion houses.
​These collections represent the perfect balance between fashion and function — combining trusted lens technology with designer quality and style.
Dior
Effortless, refined, Parisian luxury
Tom Ford
Distinctive bold shapes with impeccable detail.
Saint Laurent
European elegance meets bold, minimalist design for a look that’s effortlessly sophisticated.
Chloé
Feminine, modern, and effortlessly chic with soft shapes and refined detailing.
Fendi
Italian creativity with iconic flair!
Tag Heuer
Precision engineering meets modern design.
Montblanc
Timeless craftsmanship and understated luxury for a confident, classic style.
Oakley
Cutting-edge performance eyewear built for sport, comfort, and everyday durability.
Ray-Ban
Classic, instantly recognisable for every generation
Our Promise
Every frame in our practice has been personally chosen by the Prince & Bates team. Whether you’re looking for something contemporary, colourful, or classically understated, we’ll help you discover eyewear that complements your face, your prescription, and your lifestyle.
Experience eyewear that’s hand-picked for you — only at Prince & Bates Opticians, Burton upon Trent.