5 Reasons Why People Choose Prince & Bates
At Prince & Bates, we’ve been proudly serving the people of Burton On Trent and Swadlincote for over 50 years.
As a long-standing independent opticians, we’re known for expert eye care, personal service, and unique eyewear you won’t find anywhere else.
From thorough eye examinations to fashion-forward styling,
Here are five reasons why we’re the opticians of choice for generations of families in Burton and Swadlincote...
1
Independent & Community-Focused
As an independent opticians, we’re not tied to high-street chains. That means we focus entirely on what’s best for you — from the care you receive to the frames we recommend. With over five decades serving the local community, our patients know they can always rely on us.
2
Unique Eyewear Brands
We hand-pick frames from eyewear designers who care about craftsmanship, comfort, and individuality.
At Prince & Bates, you’ll discover styles that set you apart — not a "one-size-fits-all" approach.
​
3
Experts in Eyewear Styling
​We believe glasses should be about more than clear vision — they should enhance your style and confidence. Our team of fully qualified Dispensing Opticians carefully select frames to suit your face shape, lifestyle, and personality, so your glasses become your best accessory.
4
Thorough Eye Examinations
We go beyond a simple sight test. Our Optometrists spend time with you to understand your concerns. Our premium eye examinations use advanced equipment to monitor your vision and detect potential eye conditions early — giving you complete confidence in your eye health.
5
Over 50 Years Of Expertise!
Since opening in 1972, Prince & Bates has become one of Burton & Swadlincote's most trusted names in eye care. Our highly qualified Optometrists and Dispensing Opticians combine years of knowledge with the latest technology to deliver the very best results.
Experience the Prince & Bates Difference
For over 50 years, we’ve combined clinical excellence with eyewear styling expertise to create an opticians unlike any other in Burton and Swadlincote
​
✨ Book your eye test or styling consultation today and see why generations of families trust Prince & Bates with their eyes.
​